Media Post Highlights Barbie & 5-Minute Crafts

Media Post shares details of the recent collaboration between Barbie and 5-Minute Crafts. The collaboration includes the launch of DIY videos focused on a variety of family-friendly crafts and at-home activities celebrating camping, sports and fashion. 

• The first video highlights tips to enhance Barbie’s Dreamhouse and premiered recently on Barbie's official YouTube channel. It had nearly a half million views in just few days. It also appears on the 5-Minute Crafts' YouTube Channel.

• The response has been positive, with Barbie’s 5-Minute Crafts quickly becoming some of highest performing content on the (Barbie) channel, says Isaac Quiroga, vice president of digital engagement, Mattel.

• Multiple pieces of content were shared across the YouTube channels of Barbie and 5-Minute Crafts allowing for audiences to simultaneously interact with each brand, shared Jonathan Kowalski, head of brand partnerships, TheSoul Publishing. “To Mattel's credit, they recognized both the value of 5-Minute Crafts' reach and the creative integration options around our engaging DIY content."

The full article is found here

Barbie X 5-Minute Crafts